IKEA is a network of cost-efficient furniture shops which is known all over the world. IKEA was established by Ingvar Kamprad in 1943. The name is an acronym of Ingvar Kamprad and Elmtaryd and Agunnaryd (the farm and town where he was brought up). After China, Poland is the second largest producer of furniture sold in IKEA shops worldwide. Ingvar Kamprad, one of the richest men in the world, often visits our country.
With its extensive experience working with sales chains and knowing the expectations of such large recipients of marketing campaigns, Visualcom successfully met the needs of IKEA regarding service of its outdoor advertising.
To successfully carry out the production, distribution, placarding and documentation of a billboard campaign throughout Poland. Execution of the campaign on the client's own installations in car-parks whilst ensuring the safety of the cars being parked there. Execution of the campaign without impeding visitor traffic while maintaining IKEA's effective communication with its customers.
As always, the Operations Department at Visualcom planned the most effective production and distribution of materials to the technical teams working on the contract. Maintaining the highest quality standards we executed a cohesive billboard campaign for IKEA in Poland and met all of the client's deadlines.