Leroy Merlin is a French chain of building supplies supermarkets. The first Leroy Merlin shop was established in 1923 in Noeux les Mines by Adolf Leroy, where, under the sign STOCKS AMERICAINS, he sold American army surplus materials (building materials, wood, wheelbarrows, spades, hoes etc.). Adolf Leroy’s business policy was to sell products at reasonable prices. He was the first to introduce free delivery of up to 100km. Currently Leroy Merlin shops are huge halls (average 9000m2) in 13 European countries with 6 main departments: DIY, Building, Garden, Sanitary Equipment, Renewable Energy and Interior Design.
Visualcom has been a longstanding supplier for Leroy Merlin since 2010, delivering signage elements, shop decoration and sales advertising. Leroy Merlin has over 45 locations throughout Poland and we serve the whole chain. Based on the mutual trust built up between our companies we were entrusted with the „Become a hero in your own home” campaign on all the Leroy Merlin storefronts.